Working in-House with the Pavers
January 6th, 2011
Vetta-Zelo sent me up to Caterpillar to upload the CMS for an ipad app and a Core Interactive Site we did for Cat Paving. I moved my iMac up to Maple Grove for three weeks and worked along side their in-house designer and their Marketing Coordinator.
Working along side the experts, I’d say I know more about paving than I ever thought I would, even with all the design work I’ve done for Cat already. The assets for both Core and the Cornerstone App were for every single print material for every single machine. I uploaded Specalogs, Competitive Bulletins, Specifications, Bid Specifications, Presentations and Salesgrams. A bunch of words that basically mean: PDF. They range from booklets full of machine dimensions and features to training hand guides and beauty shots of the machines.
I spent my first day getting to know the workflow for their system as I tried to also remember everyone’s name. I also saw up close and personal the most massive and beautiful printer of my life. A brochure I designed came up on the screen, I hit print and it came out printed in a gorgeous booklet on the other side. Stapled and everything…I want me to have it.
Their CMS system is run by a developer in Seattle so it was my first time really working with an outside partner that far away. Not to mention their higher up, Massimo, that came from Italy to visit while I was there. When you have a sweet accent like he does, even Paving sounds wicked cool.
Paving actually is kind of wicked cool. Caterpillar is a billion dollar company, definitely a new world to me. Lets just say, I’ve never heard anyone be so nonchalant about traveling to Paris one day and Saudi Arabia the next. They’re worldwide, so right now somewhere someone is running a Cat Paving machine. Their slogan “Paving All Day. Every Day” says it all.
The best part about being a designer is getting to go down all these different avenues and learn about other industries. Getting to do something different and proving to myself that I can fit into the shoes of any client has been the most rewarding thing about working with Caterpillar. This time last year, I was selling lipstick at Macy’s. Now I’m an expert in Asphalt Compaction and I can say that I worked for one of the biggest companies in the world.